The rollout was more or less "if it ain't broke don't fix it," debuting at All-Star weekend (although no Dunk Contest second colorway reveal this time) with a new Wieden & Kennedy black-and-white Mars Blackmon commercial. "Michael's first, 'Whoa.' Second he's gonna go out and freakin' kick some ass." "It was meant to be a little more utilitarian," Hatfield says of the first two Air Jordans he designed. The basic shape and structure didn't change much from the revolutionary 3-a ⅝ cut with visible Air in the heel and a large plastic heel counter-but the 4 was considerably lighter, replacing exotic skins with synthetic leather and a new mesh that Nike hadn't used before. For the following season, he designed the Air Jordan 4 for the reigning MVP and Defensive Player of the Year as something more akin to a weapon of war. Tinker Hatfield took over the Air Jordan program in 1987 and designed the Air Jordan 3 like something approaching art. It was less of a big deal for the man who designed them. For those of us who obsessively watched Jordan’s feet to see what was coming, this was a big deal. He scored 21 points and added 16 assists in a one-point Bulls win. He debuted the Air Jordan 4 on All-Star weekend in February of 1989 in Houston, Texas, and broke out the Fire Red pair a little over a month later on March 21 in Inglewood against the Lakers. The "Fire Red" Air Jordan 4 was the final colorway of the Air Jordan 4 to release at retail, but one of the first Michael Jordan wore on court.
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